Why should Your Company be on the Internet?
Over 50 million people worldwide have access to the World Wide Web (WWW), and this number is doubling annually. The experts say there will
be over 500 million people who have WWW access by the year 2000. There are over 300 million web sites. As a result of unrelenting press coverage
and growth, the Internet is currently growing faster than television, radio, or the printing press ever did. No matter what your business is, the WWW
can not be ignored. You need to be on the WWW. Your competitors will be!
Networking-
An important aspect of business is simply making connections with other people. Passing out your business card is part of every meeting, and every
business person can tell more than one story how a chance meeting turned into the big deal. What if you could pass out your business card to thousands
of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can
do this, 24 hours a day, inexpensively and simply, on the WWW.
Instantly
Make Your Business Information Available-
What is basic business information? Think of a Yellow Pages ad. What are your hours? What do you do? How can someone contact you? What methods of
payment do you take? Where are you located? Now think of a Yellow Pages ad where you have instant communication. What is today's special? Today's
interest rate? Next week's parking lot sale information? If you could keep your customer informed of every reason why they should do business with
you, don't you think you could do more business? You can on the WWW.
To
Serve Your Customers Better-
Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you'll
find even more ways to use WWW technology. An excellent example of this is the web site of Quantex Computer. If you have access to the internet
check out their site at: http://www.quantex.com
To
Heighten Public Awareness-
With Web page information, anybody anywhere who can access the Web, and hears about you is a potential visitor to your Web site and a potential
customer for your information there.
To
Sell Your Products and Services-
Many people think that this is the number one thing to do with the World Wide Web, before people decide to become customers, they want to know about
you, what you do and what you can do for them. You can do this easily and inexpensively on the WWW.
To
Answer Your Most Frequently Asked Questions-
Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again. These
are the questions customers and potential customers want to know the answer to before they deal with you. Post them on a WWW page and you will have
removed another barrier to doing business with you and freed up some time for that harried phone operator.
To
Stay In Contact With Your Salespeople-
Your employees on the road may need up-to-the-minute information that will help them make the sale or pull together the deal. If you know what that
information is, you can keep it posted in complete privacy on the WWW. A quick local phone call can keep your staff supplied with the most detailed
information, without long-distance phone bills and tying up the staff at the home office.
To
Open up Your Business to an International Market-
You may not be able to make sense of the mail, phone and regulation systems in all your potential international markets, but with a Web Site, you can
open up dialogue with international markets as easily as with the company across the street. As a matter-of-fact, before you go onto the Web, you
should decide how you want to handle the international business that will come your way, because your posting is certain to bring international opportunities
your way, whether it is part of your plan or not. Another added benefit: if your company has offices overseas, they can access the home office information
for the price of a local phone call.
To
Make Your Company's Changing Information Available Quickly-
Sometimes, information changes before it gets off the press. Now you have a pile of expensive, worthless paper. Electronic publishing changes with
your needs. No paper, no ink, no printer's bill. You can even attach your web page to a database which customizes the page's output to a database
you can change as many times in a day as you need. No printed piece can match that flexibility.
To
Provide Instant Feedback From Your Customers-
You pass out the brochure, the catalog, the booklet. But it doesn't work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price,
wrong market? "Keep testing", the Marketing books say, "and you'll eventually find out what went wrong". That's great if you have deep pockets, but who
is paying the bills? You are! And you don't have the time nor the money to wait for the answer. With a Web Site, you can ask for feedback and get
it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while its fresh in your customer's
mind, without the cost and lack of response of business reply mail.
To
Reach Your Specialized Market-
You will find every product from soup to nuts, (literally!), offered on the WWW. With the current 50+ million, and growing, users of the WWW, even
the most narrowly defined interest group will be represented in large numbers. Your interest group will be able to find you, or your competitors, using
the search programs (or search engines) now available.
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